Summary and implications Essay Example | Topics and Well Written Essays - 500 words

Summary and implications - Essay ExampleExpected sales for Eliquis for 2012 is communicate to reach $395 million (Loftus , par 2). Because of the delay in the decision of the FDA, Bristol-Myers and Pfizer might experience a reject in their sales projections which might also affect its stock prices which keep up gone up in the past few days at the New York Stock Exchange. The FDA justified their move by stating that the additive data barge inted needs more eon to review (Loftus , par 6). The original date for the decision should have been March 28 (Loftus , par 11).Boehringer Ingelheim GmbH and Johnson & Johnson, other manufacturers of raw(a) anticlotting drugs, may consider this a favorable study because it gives them time to establish their products in the market while the competition is not yet there.This means that the club may have to adjust their sales projections because it allow mean a decline in their communicate sales. If the launch of the product will be delayed by three months, it means that whatever intercommunicate sales for those three months will not be realized.The delay in the decision on Eliquis is straightforward news for Boehringer Ingelheim GmbH and Johnson & Johnson. They can launch a more aggressive marketing strategy for their anticlotting drugs so that when the time comes that the FDA approves Eliquis, they have already saturated the market and may have gained loyal customers already.For the pharmaceutical industry, this should be perceive as a caveat in submitting drugs for approval of the FDA. They should make sure that all data that they submit are complete so that there will be no need for amendments later on. It will also serve as a warning to other pharmaceutical companies who intend to manufacture new anticlotting drugs that the FDA is very much concerned about bleeding risks for all patient types.In ones opinion, the move of the FDA to delay the decision on Eliquis is good because it shows that it is concerned abou t the effects of the drug